About ERT-CDE Holdings Inc.
ERT-CDE Holdings Inc. is the company behind Dayka Bakeshop, Estong Manok & Liempo, Crispy King, and other food brands serving communities across the Philippines.
From a single bakery to a nationwide network.
Founded by Eric Joseph Tolo, the group grew from a single bakery into a nationwide network of more than 1,500 stores, providing jobs for over 8,000 people.
Get to know ERT-CDE
Watch our 2024 company profile to learn about our beginnings, the businesses we’ve built, and our commitment to serving communities and creating opportunities.
Our story began with hard work and an opportunity to learn.
Born in Ormoc City, Leyte, Eric learned the value of work at a young age, helping his mother sell roses. After losing her when he was eleven, he took on different jobs to support himself while continuing his studies.
He later worked as an appliance sales promoter before starting an LPG delivery business in 2001. One of his customers, a bakery owner known as Manang Ason, became his mentor. She taught him how to bake and encouraged him to open his own shop.
In 2002, Eric opened Dayka Bakeshop, named after his first daughter, Erika. With the help of his siblings and a growing team, one bakery became several, reaching approximately 40 branches by 2010.
The group introduced Estong Manok & Liempo in 2012, followed by Crispy King in 2015, bringing more affordable food choices to the communities it served.
- 2001LPG delivery business begins
- 2002Dayka Bakeshop opens
- 2010Approximately 40 branches
- 2012Estong Manok & Liempo introduced
- 2013Super Typhoon Yolanda
- 2015Crispy King introduced
- Today1,500+ stores, 8,000+ people
We rebuilt, adapted, and kept growing.
The journey has included difficult periods. Super Typhoon Yolanda damaged stores and disrupted operations in 2013. Years later, the COVID-19 pandemic brought restrictions, declining sales, and uncertainty.
Through the work of its people, the company rebuilt, adapted, and continued to grow.
Behind every store is a team whose work makes our growth possible.
From its beginnings as a family business, ERT-CDE Holdings Inc. has grown through the contributions of employees, friends, and partners across the country. As we expand, we continue to focus on serving affordable, everyday food and creating opportunities for people to learn, work, and grow with us.
Let’s connect.
For company inquiries, supplier proposals, and potential partnerships, get in touch with our team.