Leadership

Our leadership team

The people who guide our brands, operations, and growth.

Eric Joseph Tolo

Chief Executive Officer

Eric founded the group in 2002 with the opening of Dayka Bakeshop. As Chief Executive Officer, he sets the overall direction of ERT-CDE Holdings Inc. and its family of brands.

Read his lessons →

Riza Tolo

Vice President

Riza provides senior leadership and support across the group’s businesses, working alongside the Chief Executive Officer.

Erika Louise Tolo

Chief Operating Officer

Erika oversees daily business operations across the group, including operations management, brand project teams, and engineering.

Functional leadership

Reymark Velasco

Chief Finance Officer

Reymark leads financial management and planning, including accounting, treasury, audit, and tax compliance.

Medardo Magdadaro Jr.

Chief Innovations Officer

Medardo leads innovation and business improvement, along with marketing, corporate communications, and environmental management.

Atty. Loven Jake Macias

Chief Legal Officer

Loven oversees legal affairs and corporate matters, along with human resources and leasing.

Rey Jesus Calumpag

Chief Commissary Officer

Rey Jesus oversees central production and supply through regional commissaries in Luzon, the Visayas, and Mindanao that support our stores.

Get in touch

Let’s connect.

For company inquiries, supplier proposals, and potential partnerships, get in touch with our team.